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Overview

The Pharma Database in VA delivers a holistic solution for investment analysts, integrating contextual information and visualizations for actionable conclusions in drug analysis. Joining the project post user research, I was tasked with enhancing the experience and UI despite initial stakeholder satisfaction. Identifying significant gaps in user workflows, we dedicated time to redefine goals and reshape stakeholder perspectives to craft a user-centric product.

Problem Statement

The existing insights functionality was limited, allowing access to drug data solely at a company level and demanding substantial effort, specialized expertise, and reliance on third-party information for effective utilization.

Goal

The initiative transforms drug discovery by integrating essential drug information seamlessly, saving time for investment analysts and enabling the creation of unique products and insights.

©2021 by Ashley Billera Designs

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