Overview
Meet.Up is an events social media platform located in California. They reached out to me to design the creative section of their ad builder. The biggest challenge; How to best design a platform for events, during a pandemic. Meet.Up wanted to be ahead of the game, and take advantage of hosting virtual events as well as prepare for a future with live events.
Challenges
• Because of the pandemic, Meet.Up was struggling to find new innovative ways of hosting and promoting events.
• With a team of about 10 people, I had one month to turn around a thought-out experience, detailed wireframes, and creative UI, whilst planning meetings with the development team overseas.
Competitive Research
I worked with my team to audit event sites such as Groupon, Eventbrite, and Facebook. I also looked at the designs of ad managers within Spotify, Hulu, and other sites to see what was working and what wasn’t.
Wireframes
Based on the problems identified, we constructed detailed wireframes for content placeholders and layout exploration to improve the overall experience.
Visual Design
The visuals showcase a cleaner, more precise way of accessing important information on the dashboard and annotating a document. The user is able to add and review notes as well as change colors and fonts.
Results & Takeaways
The visuals showcase a cleaner, more precise way of accessing important information on the dashboard and annotating a document. The user is able to add and review notes as well as change colors and fonts.